Wednesday, 2 April 2014

Task 21: An introduction to the Game Industry.

Gaining an understanding of how the industry is structured, what the roles and responsibilities are and how future developments will affect future employment prospects is essential. If you are to get the best from your studies, you have to understand how they fit into the 'bigger picture' and how they relate to the industry.

Within the games industry the key businesses within the industry are publishing, development, distribution and hardware manufacturers (console makers Sony, Nintendo, Microsoft). The main issue to be aware of when looking at the industry is the complex interactions of the various companies. A company focused on one of these areas may also be active in others. Publishers often own all or part of a development or distribution company and the hardware manufacturers all act as publishers for their own 1st party products. This means that an independent development company seeking to do business with a publisher may actually be approaching the owner of one of their main competitors.

Different types of companies that play active roles in this include: Computer Game Publishers, The companies responsible for bringing the games to market. They effectively control what type of product reach the market as the majority of commercial software is commissioned, funded and published.

Computer Game Developers. These are the programmers, artists, designers, sound engineers, musicians, producers, writers and others; who develop the games. Development companies can be independent, part owned or wholly owned by a Publisher, distributor or hardware manufacturer. 

Distributors. These are the companies that are responsible for getting the finished (manufactured) games from the publisher to the shops. 

Hardware manufacturers. From a gaming perspective there are two main types of hardware, personal computers (PC/Mac) and consoles. The key difference is that personal computers are generally open access, while the consoles created by Sony, Microsoft and Nintendo are closed systems.


Now the hierarchy will vary slightly from circumstance to circumstance, but usually with a publisher at the top and obviously a distributer as the final, or bottom.

Company structure is much the same with a publisher –as shown in this diagram- at the top, followed by owners and or the senior management team, which is constantly back and forth with the Admin and development support teams. The next would be the project director/manager/producer depending on the circumstances, followed by the technical manager, creative manager and design manager, who in turn are responsible for the programmers artists and designers.

Points to note would be that: Each team will also have several Managers, whose main function is to ensure that communication flows easily through the team.
Surrounding and supporting the dev teams are the different support roles.
As well as this there are the non-development support teams such as IT, HR and recruitment, administration, finance, legal, PR and marketing. 

And finally me, where would I fit into this. Well right in the blue section at the bottom with the position being a junior –in my case- environment artist, I would be part of a large interlinking organisation with numerous managers and management staff.

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