Wednesday, 2 April 2014

Task 22: Creativity, the talent myth and craft.

What does creativity look like? Is it in the brand identity, think Halo or HalfLife for example, or does it live in the overall experience of play? How do games manifest creativity? Graphics? AI? Gameplay? Are there any companies or individuals who seem, to you, to be particularly creative?

As an artist, how do you show your creativity - and how would you expect it to be acknowledged by others? Are you talented or skilful? Do you know what skills you need to develop in order to be successful in your field?.’

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.

Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesising information. It requires practice to develop the right muscles, and a supportive environment in which to flourish.

As for in the games industry I think everyone has their own input, just ranging amounts, like the art director will have a larger input than a junior environment artist, however they all contribute to produce the final results.

Personally I believe that creativity in any society appears different, different in the way of thinking, therefore, to quote a cliché: outside the box. Whatever it is, it will appear foreign to an average person of the period and drive trends and fashion statements if –and I stress IF- successful, because there is being different for the sake of being different and different with a purpose, a design.



In games I think it’s spread throughout the creation of a game. It’s within the decisions made early on in concepting at the hands of the artists, directors and writers, they work to shape and populate the worlds no one has seen before. It’s within the programmers, the marketing, the gameplay, the AI. Every aspect of not just games but almost everything in life has links back to yourself and or someone else being creative at some point or another. You can’t look around where your sat right now with seeing something that has required someone to think and construct creatively to solve a problem.

As an artist I show creativity through –as mentioned above- trying actively to solve problems in ways others haven’t and showcasing the results (good and bad) so that others can benefit from the methods and mistakes made. It’s all a learning process with need for both success and failure.
I believe that I am talented and somewhat skill in order to get onto this course and to the second year, however I believe that mastery of these skills and talents take a lifetime to achieve, the top artists/programmers/writers etc. dedicate the majority of their lives to the pursuit of this goal, it is an on going process and one that never ends.

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